Tiger Woods has hit into the rough,denting not only his Cadillac but also his squeaky-clean image.
How is he doing in extricating himself? Too soon to tell. (Note: this was written when only 1 alleged mistress was known about — since that time it has become clear that Tiger was playing WAY over par.)
There are no good options in this kind of position — he has to choose the least bad one.
Yesterday Woods posted a statement on his website which seemed to be a reasonable approach. It included these lines:
“I’m human and I’m not perfect. I will certainly make sure this doesn’t happen again. This is a private matter and I want to keep it that way…”
We get it. We don’t think Tiger was talking about his (Escalade) driving.
Woods had to say something but he is under no obligation to spill his guts in a Mark Sandford-like press conference or to fully explain his actions to anyone other than Mrs. Woods.
It probably would have been wise for Woods to have expressed thanks to the first-responders who came to his aid (law enforcement and medical) and to apologize to his neighbors and fans for the noisy distraction — but otherwise it was a pretty good statement. He should have gotten it out 36 hours earlier but even if he had done so — the story would still be grabbing lots of media attention.
Tiger can’t live his life in a bunker, however, and sooner or later — preferably sooner — he is going to have to show his (reportedly scratched) face and appear in public. The key is to not fall into the trap of saying anything which could later be proven to be false or digging himself further into a hole. Late reports say Wood has canceled participation in his own golf tournament this week. Even if his injuries prevent playing — Tiger should show up — make a brief statement and make an exit.