BP’s managing director did a “full Ginsburg” yesterday appearing on all five major Sunday morning shows. He didn’t start out fibbing because when he was welcomed on the programs he avoided saying “it’s good to be here.”
After that, things went down hill.
We hoped that since BP had hired some high powered PR firms to help them with their crisis that they would be less clumsy, less grating, and frankly, more apologetic. Alas, it does not seem so.
At 15-Seconds.com we teach our clients to always prepare at least THREE concise talking points/Quotes/Sound bites to get their message across. Wading through
Here it is:
ABC “This Week”:
FOX “Fox News Sunday”:
NBC’s “Meet the Press”:
CNN’s “State of the
CBS’s “Face the Nation”:
“Wrestling the beast to the ground,” while a memorable line, should have been followed with some form of apology that conveyed genuine remorse to the American people who are running out of patience.
We suspect Mr. Dudley was thrown to the media Sunday as BP’s sacrificial lamb of the day.
It was good that they put someone out – but in the future they need to ensure that their spokesman is better prepared to wrestle with the media beast.