Like it or not (usually not) political campaigns need the press. The Gingrich campaign apparently hasn’t figured that out yet.
Yahoo! News reported on Saturday that Team Newt has kicked a bunch of reporters off their press plane for refusing to pay more than $2000 a seat to accompany the candidate from Orlando to West Palm Beach to go to a dinner.
News organizations traditionally chip in for the costs of bus or plane trips on the campaign trail. The travel can be pricey. When some reporters figured out how costly this particular flight might be — they opted to skip the dinner and drive themselves to the next event.
A small number of reporters who were willing to pay the two grand were then told that since the number of participants was shrinking — their actual costs would go up to $3,000 a seat. Some, understandably, thought that was too steep – even if the campaign promised that “bags fly free” and there might be something in each seatback pocket from Tiffany. Most of those who had agreed to pay two grand tried to cancel their reservations – only to be told by the Gingrich campaign: “too bad, this ticket is non-refundable” that their credit cards would be charged the higher price anyway.
A number of journalists threatened to protest the charge and direct their credit card companies to refuse to pay — which resulted in the campaign announcing that no reporters would be permitted to accompany the candidate on his flights today — which are expected to cover more that 1000 miles across the state.
When asked why the media were nixed from the manifest — Gingrich spokesman R.C. Hammond said: “I don’t have to give you a reason.” We are guessing “R.C.” doesn’t stand for “Really Competent.”
Gingrich scored some points when he got feisty with CNN’s John King in a recent debate. But when he tried the same tactic with the much savvier Wolf Blitzer in a subsequent debate he came across looking like a petulant loser.
It is never a good idea picking fights with the media. Their barrels full of ink and unlimited airtime are bound to outmatch whatever spin all the “R.C. Hammond’s” of your campaign can invent.
For the record — we have been wrong about the Gingrich campaign in the past. As far back as May and June we predicted the imminent collapse of Newt’s presidential ambitions in large part because of his abysmal handing of the media. You can win some skirmishes by attacking the journalists covering you – but in the end, bad press relations are likely to result in coverage which will doom your campaign.
It is a pretty fair bet that the management of news organizations are now rooting against Newt. If he wanted to charge $3000 for the 150 air mile flight from Orlando to West Palm Beach – imagine how much a seat on the press charter to his colony on the moon would set you back.