Baltimore Ravens running back Ray Rice held a media event today to apologize to his team, fans and the public for the notoriety he won when security cameras caught him dragging his unconscious wife from an Atlantic City casino elevator. Rice was accused of knocking his then-fiancee out.
A court ruling this week means that charges will likely be dropped if he completes a pre-trial intervention program.
Apparently Rice’s game plan was to speak from the heart today — so he skipped writing out his remarks. Bad plan. We understand that he did not want to sound scripted — but the result was a rambling, disjointed statement that included a couple major blunders.
In the video you can see Rice periodically look down at notes his mobile phone. Come’on Ray, at least print them out. In between glances at the cell phone he said things like:
“One thing I can say is that sometimes in life, you will fail. But I won’t call myself a failure. Failure is not getting knocked down; it’s not getting up.”
Not the best choice of words given the nature of the allegations against him.
At the end of the session, where Rice wisely took no questions, he invited his wife Janay to say a few words. She said “I do deeply regret the role I played in the incident that night.” That set off alarm bells in the social media from folks who thought having her say that played into the “blame the victim” mindset.
The Ravens didn’t distinguish themselves either. They live tweeted the whole event giving the appearance that didn’t understand how badly the event was playing out.
Today’s session was apparently intended to start Rice on the road to public redemption. By being unprepared and improvising his comments, however, it turned into a major fumble.