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  • Aaron Rodgers: Interview Double Check

    Green Bay quarterback Aaron Rodgers knows the value of making records. In a recent interview on the ESPN radio program “The Dan Lebatard Show with Stugotz” Rodgers said that he records all one-on-one interviews that he does.

    And why not? You know that the interviewer is likely to record the session — as long as you tell them in advance that you plan to do so too, you are buying insurance against being misquoted and taken out of context. It is no big burden he says — he just pushes a button on his phone.

    Rodgers wisely said:

    “I think you have to approach every interview with a clear mind and think about what you want to say and what message you want to get out. I also think it’s important, if you’re worried about being taken out of context, that you just record your interviews. It’s something I’ve been doing for a while now, and I think it’s important to have that second recording so if someone’s trying to take something you said out of context you can go back and say, ‘Wait, wait. Hold on.’”

    At 15-Seconds we tell our clients and trainees to do the same. Even if the interviewer or his/her editors don’t intend to misquote you — they may do so through sloppiness or by accident. Don’t you want to have proof of what you really said?

    h/t Awful Announcing

  • True Lies: Kellyanne on Presidential Prevarication


    One of the most basic rules when responding to media questions is: don’t repeat negative words included in questions.

    And one of the most egregious examples of what NOT to do was just provided by White House official Kellyanne Conway who on July 23rd was on CNN’s Reliable Sources and was asked about President Trump’s “lying.” The textbook answer would be something along the lines of: “The President is an honest man.”

    Instead, Kellyanne repeated the “L” word — and what’s worse said: “He doesn’t think he is lying about those issues and you know it.” Ouch.

    Check out the video here:

  • 3 Very Different PR Crises

    At 15-Seconds we have been busy doing work — and slow at posting new items to our blog. REAL slow.

    But here is an item from today where 15-Seconds co-founder Bill Harlow appeared on Varney & Company on Fox Business News talking about the very different PR challenges of President Trump, Uber, and Tiger Woods.