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The 15-Seconds Blog

  • Honest to a Fault


    Appear on TV often enough and you are bound to make a mistake.  It is how you recover — or don’t that makes all the difference.

    Political campaigns are especially prone to gaffes.  Remember President Ford declaring that the Soviets would never dominate Eastern Europe…while they were occupying large parts of it?  Of Governor Jan Brewer’s brain freeze when she ran out of words?  Or Governor Rick Perry’s inability to remember the three departments of government he promised to eliminate if elected President?

    Yesterday Libertarian presidential candidate Gary Johnson was appearing on MSNBC’s Morning Joe.  It was a great opportunity for him on the day after NBC’s Commander in Chief Forum to demonstrate he too was ready for prime time.  He wasn’t.

    After getting some routine questions on polls and the like columnist Mike Barnicle asked him this:


    BARNICLE: What would you do, if you were elected, about Aleppo?

    JOHNSON: About?

    BARNICLE: Aleppo.

    JOHNSON: And what is Aleppo?

    BARNICLE: You’re kidding.

    JOHNSON: No.

    BARNICLE: Aleppo is in Syria. It’s the — it’s the epicenter of the refugee crisis.

    JOHNSON: OK, got it, got it.


    At first we thought that perhaps Johnson just misheard the question.  Or he was groggy having failed to have enough coffee before his Morning Joe.  But then he had to deal with the fallout.  Almost immediately he was interviewed (on an I-phone) by Mark Halperin who told him his mistake would be viewed as a big deal.  Johnson agreed and said it should be viewed as such. He added that he was incredibly frustrated with himself.

    Then he appeared on ABC’s “The View” and said that: “For those who believe this is a disqualifier, so be it.”

    Eventually he put out a statement trying to explain the lapse. According to Politico he said:

    “This morning, I began my day by setting aside any doubt that I’m human. Yes, I understand the dynamics of the Syrian conflict — I talk about them every day,” Johnson said in a statement to POLITICO. “But hit with ‘What about Aleppo?’ I immediately was thinking about an acronym, not the Syrian conflict. I blanked. It happens, and it will happen again during the course of this campaign.

    “Can I name every city in Syria? No. Should I have identified Aleppo? Yes. Do I understand its significance? Yes.”

    Interviewees will always make mistakes — but if they want to succeed in politics, business or life — they need to be much quicker on the recovery and need to avoid making matters worse by agreeing with reporters that the gaffe was a big deal and may be viewed as disqualifying.

  • Pastor Burns Reputation on CNN


    There are a basketful of PR lessons in the video below of Pastor Mark Burns being interviewed on CNN. The Pastor has been an energetic and outspoken proponent for Donald Trump. But it seems that in addition to pumping up the volume — he has been pumping up his resume as well.

    CNN documented questionable claims in Burn’s bio concerning things like his education, military background, and membership in fraternal organizations.

    When  CNN correspondent Victor Blackwell confronted Burns, the Pastor made this rookie mistake (at about the 4:00 mark of the interview):

    BURNS: I asked you just a moment ago as we were opening up. First of all, I said that we were off the record…

    BLACKWELL: I didn’t agree to that.

    BURNS: Yeah, but I did.

    BLACKWELL: We’re still rolling. I’m still asking you questions on the record.

    BURNS: I’m off the record. I’m off the record.

    Things went downhill from there — ending with the Pastor walking out of the interview which was being videoed in his own church.  In the end, Burns sent a written statement to CNN that he had made some mistakes as a young man over exaggerating some aspects of his background.  That would have been a plausible defense — if he hadn’t gone on camera three days ago denying the mistakes and suggesting that his website had been hacked.


  • Fail to the Redskins – Unreal McCoy


    At 15-Seconds, we firmly believe that if a reporter misrepresents him or herself to you on some serious matter — that you should definitely let them know how unhappy you are.  But that does not include whining just because you didn’t like or expect one or two questions.

    McCoy doesn't want to hear it.

    McCoy doesn’t want to hear it.

    Apparently Washington Redskins top PR guy Tony Wyllie plays by a different set of rules.

    The website  Awful Announcing has an item today about Wyllie angrily calling reporter Pete Mundo to complain that Mundo had the nerve to ask Redskins quarterback Colt McCoy about being injured in the NCAA national championship game in 2010 and  whether McCoy would want his kids to play football given the danger. Mundo was told that McCoy felt blindsided by the questions. We guarantee you he will be much more painfully blindsided during the course of the season – assuming he gets on the field.


    Colt McCoy, Center of Attention at University of Texas

    It is hard to imagine what Wyllie was whining about.  The Redskins are known to have a Donald Trump-like desire to try to control the media — and perhaps this was a clever ploy to send a message to other journalists to ask only the softest of all softball questions.

    More likely it was the result of a spokesman who had been out in the sun too long and was in desperate need of a chill pill.

    According to Awful Announcing, Wyllie went so far as to tell the reporter: “never call us for an interview again.”   Even if Wyllie had a legitimate beef (and he doesn’t) it makes no sense to issue that kind of a threat.