General Motor’s Mary Barra admitted this week that, “something went wrong with our process…and terrible things happened.”
And while that is certainly true and laudable for the new CEO of the auto giant to admit her company mishandled some safety issues for 13 years, saying she is deeply sorry is not quite enough.
Yesterday, she held what GM described as a news conference but, according the the WXYZ-TV report below, only handful of print reporters were invited, slamming the car door on local Detroit stations and the national news networks.
There are times (particularly when dealing with good news situations) when companies can play favorites. But when you are in a hole like GM — you can’t afford to annoy major parts of the media.
Inviting only selected media reminds us of the Tiger Wood’s debacle of a “Press Conference” when he was trying to dig himself out of a shameful image disaster. Woods invited only “friendly” reporters,those whose livelihoods depend on access to the golf pro – and he did not take questions.
Barra did take some questions yesterday but by excluding broadcast media she gave the impression that GM has something to hide…it was a backward step in what she called “the journey to resolve this.”
“As a member of the GM family and as a mom with a family of my own, this really hits home for me. We have apologized, but that is just one step in the journey to resolve this,” Barra said.
Too bad she didn’t invite the broadcast media along for the ride.