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  • Master Class In How to Not Answer Questions

    Jane Fonda and Robert Redford appeared on Megyn Kelly’s new morning show on September 26th.  Kelly proceeded to ask at least two questions which clearly annoyed her guests.  She asked Fonda about plastic surgery…and she asked Redford what other actresses he would like to work with — other than the one sitting next to him.

    Both of the guests pretty much ignored the question and just answered questions that were not asked about their movie — the thing they came to promote.  Perfectly done.


  • Aaron Rodgers: Interview Double Check

    Green Bay quarterback Aaron Rodgers knows the value of making records. In a recent interview on the ESPN radio program “The Dan Lebatard Show with Stugotz” Rodgers said that he records all one-on-one interviews that he does.

    And why not? You know that the interviewer is likely to record the session — as long as you tell them in advance that you plan to do so too, you are buying insurance against being misquoted and taken out of context. It is no big burden he says — he just pushes a button on his phone.

    Rodgers wisely said:

    “I think you have to approach every interview with a clear mind and think about what you want to say and what message you want to get out. I also think it’s important, if you’re worried about being taken out of context, that you just record your interviews. It’s something I’ve been doing for a while now, and I think it’s important to have that second recording so if someone’s trying to take something you said out of context you can go back and say, ‘Wait, wait. Hold on.’”

    At 15-Seconds we tell our clients and trainees to do the same. Even if the interviewer or his/her editors don’t intend to misquote you — they may do so through sloppiness or by accident. Don’t you want to have proof of what you really said?

    h/t Awful Announcing

  • True Lies: Kellyanne on Presidential Prevarication


    One of the most basic rules when responding to media questions is: don’t repeat negative words included in questions.

    And one of the most egregious examples of what NOT to do was just provided by White House official Kellyanne Conway who on July 23rd was on CNN’s Reliable Sources and was asked about President Trump’s “lying.” The textbook answer would be something along the lines of: “The President is an honest man.”

    Instead, Kellyanne repeated the “L” word — and what’s worse said: “He doesn’t think he is lying about those issues and you know it.” Ouch.

    Check out the video here: